Swiss Ath­le­tes test­ing ener­gy bars – SonntagsZeitung

Pia Wert­hei­mer and Tobi­as Mül­ler – two jour­na­lists who live and brea­the sports them­sel­ves – con­duc­ted an ener­gy bar test in which rea­ders jud­ged a sel­ec­tion of dif­fe­rent bars accor­ding to func­tion and tole­r­a­bi­li­ty and per­so­nal pre­fe­rence. I pro­vi­ded them my exper­ti­se in sports nutri­tion and food science.

I always find such tests inte­res­t­ing, becau­se the rea­ders› gra­ding shows me what is effec­tively bought and eaten. That’s what it’s all about: what takes place in the ever­y­day life of ath­le­tes and thus, what do I encoun­ter in the ever­y­day life of my cli­ents. Nutri­tion can never be con­side­red only func­tion­al­ly – food has a decisi­ve emo­tio­nal and social effect and only if it is pos­si­ble to recon­ci­le all three indi­vi­du­al­ly, con­cepts can work sustainably.

Thanks to Pia and Tobi for the cool project.