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Accor­ding to The Eco­no­mist, 2020 brought, among so much bad stuff, also a few posi­ti­ve chan­ges. For ins­tance the com­pa­nies› gro­wing awa­re­ness of their employees› health and how going a bit of the extra mile when caring for them real­ly adds to cul­tu­re and moti­va­ti­on. That’s why they cla­im the Head of health and wel­be­ing will have a gro­wing impact on a company’s doing.

The­se days it’s hard to con­vin­ce busi­nesses to invest in exter­nal resour­ces that are not direct­ly lin­ked to their core ope­ra­ti­ons. But at the same time, the hands (work­force) have never been this far away from the head (manage­ment). This is a widening gap, sin­ce peo­p­le are afraid of losing their jobs and or fal­ling ill. The­re is no sil­ver bul­let cure for the uncer­tain­ty that 2020 brought along. But com­pa­nies that did invest in their staff (healt­hy choices and food offe­ring, sports-acti­vi­ties, ongo­ing edu­ca­ti­on etc.), play­ing the long game, can har­ve­st the fruit of this stra­tegy in a year like this.

I belie­ve that get­ting your best talents back to the HQ and ram­ping up after the pan­de­mic so that ever­y­bo­dy is per­forming at its best has to include health and well­be­ing. If you want to find out how this works, check out the Busi­ness Per­for­mance sec­tion on my web­site. Let’s sit tog­e­ther to dis­cuss your opti­ons. I’m loo­king for­ward to our conversation.

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Dani Hof­stet­ter –
Per­for­mance Nutrition
Mas­ter of Food Sci­ence ETH,
Nut­ri­tio­nist and Long distance tri­ath­lon world champion