{"id":7988,"date":"2023-10-05T09:07:27","date_gmt":"2023-10-05T07:07:27","guid":{"rendered":"https:\/\/danihofstetter.ch\/post-corona-consumer-behavior\/"},"modified":"2023-10-05T09:07:28","modified_gmt":"2023-10-05T07:07:28","slug":"post-corona-consumer-behavior","status":"publish","type":"post","link":"https:\/\/danihofstetter.ch\/en\/post-corona-consumer-behavior\/","title":{"rendered":"Post-Coro\u00adna Con\u00adsu\u00admer Behavior"},"content":{"rendered":"\r\n

Experts around the world are ora\u00adcu\u00adla\u00adri\u00adzing what chan\u00adges the Coro\u00adna pan\u00adde\u00admic will bring about. The area of nutri\u00adtion and con\u00adsu\u00admer beha\u00advi\u00ador has alre\u00ada\u00addy been direct\u00adly affec\u00adted becau\u00adse home offices and restau\u00adrant clo\u00adsures have abrupt\u00adly chan\u00adged the ever\u00ady\u00adday life of our socie\u00adty. A look at coro\u00adna con\u00adsump\u00adti\u00adon pat\u00adterns, post-coro\u00adna con\u00adsump\u00adti\u00adon, and chan\u00adging con\u00adsu\u00admer needs in the future.<\/strong><\/p>\r\n\r\n

The\u00adse days are a sta\u00adtis\u00adti\u00adcian\u2019s para\u00addi\u00adse. An extra\u00ador\u00addi\u00adna\u00adry event like the Coro\u00adna pan\u00adde\u00admic pro\u00advi\u00addes suf\u00adfi\u00adci\u00adent (nume\u00adri\u00adcal) fod\u00adder. And food is what we are spe\u00adci\u00adfi\u00adcal\u00adly tal\u00adking about here. Sor\u00adry, I mean food. The sales figu\u00adres for con\u00adsu\u00admer elec\u00adtro\u00adnics (+800%) and pet sup\u00adpli\u00ades (+700%) are also astoun\u00adding. And this exam\u00adp\u00adle should also be used to men\u00adti\u00adon a sta\u00adtis\u00adti\u00adcal caveat: the dif\u00adfe\u00adrence bet\u00adween cor\u00adre\u00adla\u00adti\u00adon and causality.<\/p>\r\n\r\n

Is the elec\u00adtro\u00adnics mar\u00adket now run\u00adning hot becau\u00adse working in a home office deman\u00added bet\u00adter hard\u00adware or becau\u00adse we sim\u00adply want to cele\u00adbra\u00adte the new Net\u00adflix sub\u00adscrip\u00adti\u00adon on a bet\u00adter TV? Were pets negle\u00adc\u00adted and mal\u00adnou\u00adris\u00adhed for years, or do we sim\u00adply give them more atten\u00adti\u00adon and toys now becau\u00adse we are home with them more? One does not know!<\/p>\r\n\r\n

Coro\u00adna con\u00adsump\u00adti\u00adon behavior<\/strong><\/p>\r\n\r\n

Howe\u00adver, I wan\u00adted to address the con\u00adsump\u00adti\u00adon of food. Ear\u00adly on, the Agri\u00adcul\u00adtu\u00adral Infor\u00adma\u00adti\u00adon Ser\u00advice (LID) announ\u00adced that 20\u200a\u2013\u200a30% more vege\u00adta\u00adbles and fruits are con\u00adsu\u00admed in Switz\u00ader\u00adland. Recent\u00adly, the LID dou\u00adbled and repor\u00adted a 40% increase in pota\u00adto con\u00adsump\u00adti\u00adon as fresh vege\u00adta\u00adbles, chips or rea\u00addy-to-eat r\u00f6s\u00adti, but a slump in French fries con\u00adsump\u00adti\u00adon (-75%).<\/p>\r\n\r\n

Inter\u00adna\u00adtio\u00adnal\u00adly, we have even more impres\u00adsi\u00adve figu\u00adres. In the USA, 700% of the usu\u00adal amount of fruits & vege\u00adta\u00adbles are sold. Only pas\u00adta sau\u00adce makes it almost as high, alt\u00adhough the 400% of meat, eggs & fish are also very impressive.<\/p>\r\n\r\n

<\/figure>\r\n\r\n

What I found exci\u00adting was a pic\u00adtu\u00adre from the United King\u00addom: Here, too, the con\u00adsump\u00adti\u00adon of vege\u00adta\u00adbles & fruits explo\u00added (+800%), but even more extre\u00adme was the con\u00adsump\u00adti\u00adon of dairy pro\u00adducts (+1000%). Is this sim\u00adply a shift in con\u00adsump\u00adti\u00adon: becau\u00adse pubs in Eng\u00adland can no lon\u00adger ser\u00adve milk, sales in super\u00admar\u00adkets are soaring? Or are they real chan\u00adges in con\u00adsu\u00admer behavior?<\/p>\r\n\r\n

<\/figure>\r\n\r\n

Post-Coro\u00adna consumption:<\/strong><\/p>\r\n\r\n

While the\u00adre are cul\u00adtu\u00adral dif\u00adfe\u00adren\u00adces in food con\u00adsump\u00adti\u00adon, it would be hel\u00adpful to look at a mar\u00adket that is alre\u00ada\u00addy fur\u00adther along in the fight against coro\u00adna. A look at Japan shows that after clear swings (here again fruits & vege\u00adta\u00adbles as front\u00adrun\u00adners), all pro\u00adduct groups are retur\u00adning to a fami\u00adli\u00adar level of expe\u00adri\u00adence. Wher\u00adeby healt\u00adhy foods cle\u00adar\u00adly remain ele\u00adva\u00adted the lon\u00adgest and in a \u00abhealt\u00adhy nati\u00adon\u00bb like Japan even remain at 40% and more growth.<\/p>\r\n\r\n

<\/figure>\r\n\r\n

The abo\u00adve sales figu\u00adres also show that it is not a ques\u00adti\u00adon of meat vs. veggies, but that it is appar\u00adent\u00adly known world\u00adwi\u00adde that a grea\u00adter con\u00adsump\u00adti\u00adon of fruit and vege\u00adta\u00adbles is healt\u00adhy and that it is not neces\u00adsa\u00adry to com\u00adple\u00adte\u00adly renoun\u00adce ani\u00admal pro\u00adducts. I hope this chan\u00adge to more fresh, more fruit, more vege\u00adta\u00adbles sur\u00advi\u00adves the crisis!<\/p>\r\n\r\n

Post-Coro\u00adna Cus\u00adto\u00admer Needs<\/strong><\/p>\r\n\r\n

With all the figu\u00adres and fore\u00adcasts, howe\u00adver, one thing is clear to me: con\u00adsu\u00admers and guests have been rude\u00adly remin\u00added of the value and importance of our health. Many have respon\u00added to this initi\u00adal uncer\u00adtain\u00adty by (re)starting to exer\u00adcise and eat healt\u00adhi\u00ader. That gave back some con\u00adtrol, struc\u00adtu\u00adre and secu\u00adri\u00adty. If com\u00adpa\u00adnies \u2013 and I don\u2019t mean fit\u00adness pro\u00advi\u00adders or sports shoe manu\u00adfac\u00adtu\u00adr\u00aders, but abo\u00adve all restau\u00adra\u00adteurs, cate\u00adrers and retail\u00aders \u2013 can reco\u00adgni\u00adze, exploit and, abo\u00adve all, ser\u00adve the\u00adse chan\u00adging needs, not only will public health bene\u00adfit, but so will their sales.<\/strong><\/p>\r\n\r\n

Data source: Criteo<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Experts around the world are ora\u00adcu\u00adla\u00adri\u00adzing what chan\u00adges the Coro\u00adna pan\u00adde\u00admic will bring about. The\u2026<\/p>\n","protected":false},"author":2,"featured_media":7990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[145],"tags":[243,229,230,253,257,251,255,254,248,249,258,252,244,245,250,247,246,256],"class_list":{"0":"post-7988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-consumption","9":"tag-corona-en","10":"tag-covid-19-en","11":"tag-food-en-2","12":"tag-fruits","13":"tag-gastronomy","14":"tag-healthy-diet","15":"tag-healthy-living-en","16":"tag-japan-behavior","17":"tag-pandemic","18":"tag-potato","19":"tag-retail-en","20":"tag-shopping-en","21":"tag-shopping-en-2","22":"tag-statistics","23":"tag-uk-en","24":"tag-usa-en","25":"tag-vegetables-en-2"},"_links":{"self":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/comments?post=7988"}],"version-history":[{"count":1,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7988\/revisions"}],"predecessor-version":[{"id":7992,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7988\/revisions\/7992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/media\/7990"}],"wp:attachment":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/media?parent=7988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/categories?post=7988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/tags?post=7988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}