{"id":7658,"date":"2022-09-05T17:55:50","date_gmt":"2022-09-05T15:55:50","guid":{"rendered":"https:\/\/danihofstetter.ch\/miracle-or-marketing\/"},"modified":"2023-10-05T09:07:31","modified_gmt":"2023-10-05T07:07:31","slug":"miracle-or-marketing","status":"publish","type":"post","link":"https:\/\/danihofstetter.ch\/en\/miracle-or-marketing\/","title":{"rendered":"SoZ: Mira\u00adcle or marketing?"},"content":{"rendered":"[vc_\u200brow type=\u00abin_container\u00bb full_screen_row_position=\u00abmiddle\u00bb column_margin=\u00abdefault\u00bb column_direction=\u00abdefault\u00bb column_direction_tablet=\u00abdefault\u00bb column_direction_phone=\u00abdefault\u00bb scene_position=\u00abcenter\u00bb text_color=\u00abdark\u00bb text_align=\u00ableft\u00bb row_border_radius=\u00abnone\u00bb row_border_radius_applies=\u00abbg\u00bb overlay_strength=\u00ab0.3\u00bb gradient_direction=\u00ableft_to_right\u00bb shape_divider_position=\u00abbottom\u00bb bg_image_animation=\u00abnone\u00bb][vc_column column_padding=\u00abno-extra-padding\u00bb column_padding_tablet=\u00abinherit\u00bb column_padding_phone=\u00abinherit\u00bb column_padding_position=\u00aball\u00bb background_color_opacity=\u00ab1\u00bb background_hover_color_opacity=\u00ab1\u00bb column_shadow=\u00abnone\u00bb column_border_radius=\u00abnone\u00bb column_link_target=\u00ab_self\u00bb gradient_direction=\u00ableft_to_right\u00bb overlay_strength=\u00ab0.3\u00bb width=\u00ab1\/1\u00bb tablet_width_inherit=\u00abdefault\u00bb tablet_text_alignment=\u00abdefault\u00bb phone_text_alignment=\u00abdefault\u00bb column_border_width=\u00abnone\u00bb column_border_style=\u00absolid\u00bb bg_image_animation=\u00abnone\u00bb][vc_column_text] <h5>Text: Tobi\u00adas M\u00fcl\u00adler, Sonntagszeitung<\/h5>\n<p>In the world of endu\u00adrance sports, this name has been omni\u00adpre\u00adsent over the past five years and pro\u00admi\u00adsed mira\u00adcles: Maur\u00adten. The car\u00adbo\u00adhy\u00addra\u00adte sup\u00adpli\u00ader in drink and gel form was dub\u00adbed revo\u00adlu\u00adtio\u00adna\u00adry. And loo\u00adking at the suc\u00adces\u00adses of the pro\u00adfes\u00adsio\u00adnal ath\u00adle\u00adtes spon\u00adso\u00adred by the brand, one could real\u00adly get the idea that this was a&nbsp;new magic pro\u00adduct on the mar\u00adket: Ken\u00adyan mara\u00adthon run\u00adner Eliud Kip\u00adcho\u00adge drank the Maur\u00adten drink during the 2018 Ber\u00adlin Mara\u00adthon and beat the world record by over a&nbsp;minu\u00adte. Tri\u00adath\u00adle\u00adte Kris\u00adti\u00adan Blum\u00admen\u00adfelt con\u00adsu\u00admed the sti\u00adcky gels during the Iron\u00adman in St. Geor\u00adge and was crow\u00adned world cham\u00adpi\u00adon. And many other top ath\u00adle\u00adtes swo\u00adre and still swear by the pro\u00adduc\u00adt\u2019s effect.<\/p>\n<p>Unli\u00adke con\u00adven\u00adtio\u00adnal ener\u00adgy sup\u00adpli\u00aders, Maur\u00adten\u2019s spe\u00adcial for\u00admu\u00adla allows more car\u00adbo\u00adhy\u00addra\u00adtes to be absor\u00adbed per hour. With a&nbsp;sophisti\u00adca\u00adted ratio of glu\u00adco\u00adse and fruc\u00adto\u00adse as well as the addi\u00adti\u00adon of cal\u00adci\u00adum car\u00adbo\u00adna\u00adte and algi\u00adna\u00adte, the\u00adre should be fewer into\u00adle\u00adran\u00adces and sto\u00admach pro\u00adblems during sports. So with Maur\u00adten, ath\u00adle\u00adtes can not only do it lon\u00adger, but also bet\u00adter \u2013 and records are bro\u00adken and world cham\u00adpi\u00adon\u00adship titles are won in the pro\u00adcess. At least that promise.<\/p>\n<p>But the pro\u00adof that cyclists can pedal lon\u00adger and cross-coun\u00adtry ski\u00aders can reach the finish line fas\u00adter with this new pro\u00adduct was lack\u00ading for a&nbsp;long time. Seve\u00adral stu\u00addies show\u00aded no signi\u00adfi\u00adcant dif\u00adfe\u00adren\u00adces bet\u00adween con\u00adven\u00adtio\u00adnal car\u00adbo\u00adhy\u00addra\u00adte pro\u00adducts and Maur\u00adten. It was not until the sum\u00admer of 2021 that an Eng\u00adlish (and inde\u00adpen\u00addent) stu\u00addy was able to show clear advan\u00adta\u00adges of the Maur\u00adten pro\u00adducts for the first&nbsp;time.<\/p>\n<p>The sci\u00aden\u00adtists from the Uni\u00adver\u00adsi\u00adty of Leeds had ele\u00adven well-trai\u00adned run\u00adners run at high inten\u00adsi\u00adty for two hours befo\u00adre they had to com\u00adple\u00adte a&nbsp;5\u2011kilometre run at the maxi\u00admum. Each ath\u00adle\u00adte com\u00adple\u00adted this pro\u00adce\u00addu\u00adre three times, once with the Maur\u00adten pro\u00adducts, once with a&nbsp;con\u00adven\u00adtio\u00adnal car\u00adbo\u00adhy\u00addra\u00adte drink and once with a&nbsp;pla\u00adce\u00adbo. With Maur\u00adten, the test per\u00adsons ran the final 5\u2011kilometre run 7.6 per\u00adcent fas\u00adter than with the pla\u00adce\u00adbo, and 2.1 per\u00adcent fas\u00adter than with the nor\u00admal sports drink. So Maur\u00adten does work bet\u00adter after all, despi\u00adte the num\u00ade\u00adrous stu\u00addies that had pre\u00advious\u00adly fai\u00adled to show any posi\u00adti\u00adve effect?<\/p>\n<p><strong>Dani\u00adel Hof\u00adstet\u00adter<\/strong> Hof\u00adstet\u00adter is a&nbsp;sports nutri\u00adtion expert by trade and trai\u00adning who advi\u00adses cyclists, tri\u00adath\u00adle\u00adtes and various team ath\u00adle\u00adtes \u2013 pros and ambi\u00adtious ama\u00adteur ath\u00adle\u00adtes ali\u00adke. He does\u00adn\u2019t want to give too much weight to the one posi\u00adti\u00adve stu\u00addy from Eng\u00adland, he says: \u00abWhat many stu\u00addies have been able to show is that more car\u00adbo\u00adhy\u00addra\u00adtes per hour could actual\u00adly be con\u00adsu\u00admed with Maur\u00adten pro\u00adducts than with other brands. The only ques\u00adti\u00adon is: does this actual\u00adly mean that more ener\u00adgy is absor\u00adbed by the body and used for ath\u00adle\u00adtic per\u00adfor\u00admance? That could not be shown in a&nbsp;majo\u00adri\u00adty of the stu\u00addies, alt\u00adhough that would be decisive.\u00bb<\/p>\n<p>Hof\u00adstet\u00adter finds the deve\u00adlo\u00adp\u00adment of try\u00ading out new recipes and dif\u00adfe\u00adren\u00adtia\u00adted methods in the pro\u00adduc\u00adtion of food sup\u00adple\u00adments posi\u00adti\u00adve. And he likes the approach Maur\u00adten is taking. But he would\u00adn\u2019t call the Swe\u00addish pro\u00adduct a&nbsp;record-bra\u00adking mira\u00adcle. Hof\u00adstet\u00adter says: \u00abIf an ath\u00adle\u00adte repea\u00adted\u00adly has to strugg\u00adle with sto\u00admach pro\u00adblems in com\u00adpe\u00adti\u00adti\u00adons, then may\u00adbe this pro\u00adduct can help. But most stu\u00addies in recent years have cle\u00adar\u00adly shown that Maur\u00adten has no benefits.\u00bb[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00abin_container\u00bb full_screen_row_position=\u00abmiddle\u00bb column_margin=\u00abdefault\u00bb column_direction=\u00abdefault\u00bb column_direction_tablet=\u00abdefault\u00bb column_direction_phone=\u00abdefault\u00bb scene_position=\u00abcenter\u00bb text_color=\u00abdark\u00bb text_align=\u00ableft\u00bb row_border_radius=\u00abnone\u00bb row_border_radius_applies=\u00abbg\u00bb overlay_strength=\u00ab0.3\u00bb gradient_direction=\u00ableft_to_right\u00bb shape_divider_position=\u00abbottom\u00bb bg_image_animation=\u00abnone\u00bb][vc_column column_padding=\u00abno-extra-padding\u00bb column_padding_tablet=\u00abinherit\u00bb column_padding_phone=\u00abinherit\u00bb column_padding_position=\u00aball\u00bb background_color_opacity=\u00ab1\u00bb background_hover_color_opacity=\u00ab1\u00bb column_shadow=\u00abnone\u00bb column_border_radius=\u00abnone\u00bb column_link_target=\u00ab_self\u00bb gradient_direction=\u00ableft_to_right\u00bb overlay_strength=\u00ab0.3\u00bb width=\u00ab1\/1\u00bb tablet_width_inherit=\u00abdefault\u00bb tablet_text_alignment=\u00abdefault\u00bb phone_text_alignment=\u00abdefault\u00bb column_border_width=\u00abnone\u00bb column_border_style=\u00absolid\u00bb bg_image_animation=\u00abnone\u00bb][image_with_animation image_url=\u00ab7660\u00bb animation=\u00abFade In\u00bb hover_animation=\u00abnone\u00bb ali\u00adgnment=\u00bb\u00bb border_radius=\u00abnone\u00bb box_shadow=\u00abnone\u00bb image_loading=\u00abdefault\u00bb max_width=\u00ab100%\u00bb max_width_mobile=\u00abdefault\u00bb][\/vc_column][\/vc_row] <\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_\u200brow type=\u00abin_container\u00bb full_screen_row_position=\u00abmiddle\u00bb column_margin=\u00abdefault\u00bb column_direction=\u00abdefault\u00bb column_direction_tablet=\u00abdefault\u00bb column_direction_phone=\u00abdefault\u00bb scene_position=\u00abcenter\u00bb text_color=\u00abdark\u00bb text_align=\u00ableft\u00bb row_border_radius=\u00abnone\u00bb row_border_radius_applies=\u00abbg\u00bb overlay_strength=\u00ab0.3\u00bb gradient_direction=\u00ableft_to_right\u00bb shape_divider_position=\u00abbottom\u00bb\u2026<\/p>\n","protected":false},"author":2,"featured_media":7679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[238],"tags":[],"class_list":{"0":"post-7658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media-en"},"_links":{"self":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/comments?post=7658"}],"version-history":[{"count":4,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7658\/revisions"}],"predecessor-version":[{"id":8005,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/posts\/7658\/revisions\/8005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/media\/7679"}],"wp:attachment":[{"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/media?parent=7658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/categories?post=7658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danihofstetter.ch\/en\/wp-json\/wp\/v2\/tags?post=7658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}